InvolvementCreative Digital Direction
Web Design & Development
Gaelle KhouriGaelle Khouri is the story of woman narrated through jewellery, from her darkest depths to her softest sides. It is a journey exploring the sanity of her madness and the serenity of her tempest, following her into her destruction, which then leads to her re-birth.
Gaelle Khouri approached Dash to create a stunning online space to present and showcase her debut jewellery collection – ‘Garden Of Earthly Delights’. The site had to feel dark, ominous and mysterious to be in keeping with Gaelle’s designs and ethos. Dash was tasked with combining mystery and shadow with user-friendly design to maximize consumer engagement.
Dash created an online destination that places the emphasis on the debut collection and the dark elegance of the brand using Gaelle’s striking photography and distinct style. The result is a beautiful and bespoke space that speaks to the consumer within their first few seconds on the site.