InvolvementCreative Digital Direction
Web Design & Development
Hesper FoxHesper Fox is the new luxury lounge and sleepwear brand from London bringing downtime up a notch. Beautifully constructed in the EU in sumptuous silk charmeuse, the debut collection features nine mix-and-match pieces in classic yet modern silhouettes.
Hesper Fox approached Dash with the aim of creating a relaxed, flowing site that would highlight the luxury embedded in all Hesper Fox clothing. Dash were asked to create a functional space that had a moodboard like feel to it and ensure playful design was worked into the project. It needed to feel simple but also luxe and sophisticated.
Utilizing smooth motions and white space Dash created a website that places the focus centrally on Hesper Fox’s beautiful product and helps their audience experience their brand values in a luxurious online space.