Web Design & Development
The Sports EditThe Sports Edit is a new multi-channel retailer, launched in 2015, offering a carefully curated selection of the best fashion-forward premium activewear and accessories in the world.
The brief from The Sports Edit was to create a content rich space where the health conscious could shop, read and engage with a growing community. Being a multi-brand retailer with a bricks and mortar shop in Chelsea they needed to make their brand values clear online.
Dash created a bespoke website that showcases the heart of The Sports Edit with a focus on shopping directly from instagram to help grow the community. Dash also worked on the branding, designing the logo and POS materials to ensure continuity across the brand.