Overview

Alighieri approached Dash to redesign their Shopify Plus website and elevate their online experience for international shoppers. Our bespoke Shopify 2.0 store was meticulously designed to balance Alighieri’s commercial offering with their more avantgarde aesthetic. The result is a website that feels considered throughout and allows customers to browse and purchase products seamlessly. We also developed a custom solution for showing location-based shipping and duties messages at each stage of the purchase journey to help
boost international conversion rates.

Alighieri required some specific Shopify apps to achieve their goals with their new site such as Klarna’s on-site messaging and an integration with Klaviyo’s back in stock alerts. We ensured each solution was fully integrated and styled
creating a much smoother user experience.

User experience on all devices is paramount for a high converting e-commerce store. Alighieri see over 70% of all their online traffic coming from mobile so we had to ensure the site was fully optimised for mobile audiences. For the mobile menu we opted for a 2 column design allowing users to easily browse the full range of categories in one view. On product listing pages customer can choose whether they view one or two products per row; customising the experience based on the individual users preferences.