/ 02    Challenges

It was important to develop a website that quickly conveys to users Hēdoïne’s self-assured brand identity. We achieved this by incorporating striking layouts and playful uses of imagery. Equally crucial was effectively communicating the hosiery’s suitability for a variety of skin tones. We ensured website imagery and graphics emphasised the product’s versatility.

/ 03    Mobile Experience

Selling internationally, it was important for us to provide a consistent and optimised purchase journey for Hēdoïne customers. Their Shopify website is mobile optimised, ensuring a seamless user experience on desktop devices, smartphones and tablets.