Platform migration & development for fashion
brand Shrimps

/ 01    Services

  • UX Design
  • Web Development
  • E-Commerce


In collaboration with The Digital Fairy we were asked to consult
and work on a new website launch for their faux fur fashion client Shrimps. The project involved migrating Shrimps’ Magento website over to Shopify and developing a newly designed e-commerce store. We worked closely with The Digital Fairy to ensure their designs would translate well onto Shopify and provided a smooth transition of data between platforms.

/ 02    Challenges

Website migration is often challenging and can be a
daunting prospect for clients. Shrimps wanted to move
away from Magento as it lacked flexibility. By taking Shrimps through Shopify’s admin and capabilities as part of the initial consultation process, we were able to demonstrate the platform’s versatility and how it could be a great alternative
to Magento. We built Shrimps a custom Shopify theme with many additional features to ensure they had full control of their website post-launch.

/ 03    Mobile Experience

Retailing in the UK and internationally, Shrimps receive a significant amount of traffic to their website via mobile devices. Alongside website migration, it was essential that we delivered an optimised website easy for users to navigate on desktop, smartphones and tablets.

/ 04    They said

"That was very straightforward, it's always hard to design a new website and Dash has always given us advice and found solutions to resolve the issues we found during the journey."

Elena Indiano     /     Marketing & E-commerce Manager