Nature conscious supplement brand The Nue Co. needed an online store that would represent the brand’s environmental, philosophical and organic principles. We used Shopify Plus to design and develop a multi-store set up for e-commerce showcasing The Nue Co’s unique approach to supplements.
The Nue Co. is a New York based brand that wanted to demonstrate more than just the amazing benefits of their product. Their supplements are designed to be part of a lifestyle so we had the added challenge of how to communicate medical properties simply. We used imagery of varying skin textures and contrasted a neutral palette with pops of minerals and the brand packaging to create an engaging digital space for their consumer.
The Nue Co. website is mobile optimised, providing a seamless user experience on desktops, smartphones and tablets.
Jules Miller / Founder