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Bespoke Shopify Plus store for jewellery brand, Alighieri

UX Design
Web Design
Web Development

Alighieri approached Dash to redesign their Shopify Plus website and elevate their online experience for international shoppers. Our bespoke Shopify 2.0 store was meticulously designed to balance Alighieri’s commercial offering with their more avantgarde aesthetic.

The result is a website that feels considered throughout and allows customers to browse and purchase products seamlessly. We also developed a custom solution for showing location-based shipping and duties messages at each stage of the purchase journey to help boost international conversion rates.

+ 47%

Increase in conversion rate

+ 12%

Increase in AOV

+ 360%

Increase in revenue

Alighieri Jewellery Website Homepage Design


Alighieri required some specific Shopify apps to achieve their goals with their new site such as Klarna’s on-site messaging and an integration with Klaviyo’s back in stock alerts. We ensured each solution was fully integrated and styled creating a much smoother user experience.

Alighieri Leone Medallion Necklace Website Design

Mobile Experience

User experience on all devices is paramount for a high converting e-commerce store. Alighieri see over 70% of all their online traffic coming from mobile so we had to ensure the site was fully optimised for mobile audiences. For the mobile menu we opted for a 2 column design allowing users to easily browse the full range of categories in one view. On product listing pages customer can choose whether they view one or two products per row; customising the experience based on the individual users preferences.

Alighieri Website Design
Alighieri Website Design
Alighieri Website Design
Alighieri Website Design

"The Dash team have been a pleasure to work with, bringing their excellent knowledge of website design, UX and development to create a site which adheres to our brand values and delivers a markedly improved customer journey. They’re a small but experienced team, are always agile and professional, with excellent project management."

Emily Froud   /     Head of E-commerce